In the realm of eCommerce, things move swiftly. Indeed, the sector is always developing, with recent advancements and technology appearing all the time. If you want to be competitive as an online shop, you must continuously develop and keep up to date with new e-commerce trends. Knowing what’s coming up allows you to plan your company strategy.
However, before you even start, it’s best to select the best website builders for eCommerce to prepare well for what it’s about to come in this competitive and fast-changing industry.
Now, let’s hop onto the trends!
Latest eCommerce Trends To Watch Out For In 2022
Here are the top eight eCommerce trends to look out for in 2022. Continue reading to discover them in detail.
Trend #1: Increased Volume of Voice Search
Smart speakers on your phone, smart home hubs, or even your TV remote have made considerable advances. Voice search is getting increasingly popular, which has an influence on search engine results and purchasing decisions.
To enhance future sales, ecommerce companies must be informed of any modifications in search. At the absolute least, make sure your ecommerce website is optimized for both mobile voice search and search query by highlighting the sorts of information buyers want, such as website and physical address, contact number, and company hours.
Trend #2: Upselling and Cross-Selling Using Artificial Intelligence
Artificial intelligence and computers do a good job of projecting purchasing patterns based on browsing and shopping histories. While no human brain could reasonably create a website for every different user, AI is up to the task. Although few businesses have the amount of data necessary for complete AI, some ERP and CRM systems include machine learning features to aid with cross-selling and upselling.
Trend #3: Improved Shipping Options
One industry that has stalled in recent years is shipping and logistics. Small enhancements, such as free delivery, have occurred. But nothing out of the usual happened until 2013 when the concept of same-day shipping became popular.
However, things started to improve in this area. Amazon has begun testing drone technology in the United States. These drones can find the fastest path to their destination thanks to Google Maps integration. This trend will continue to expand as technology advances. Delivery drones, believe it or not, will become a profitable business component.
Trend #4: Video Marketing
Video is all the rage in eCommerce these days, with online merchants including everything from product explanatory films to video testimonials in their marketing campaigns. Whenever you think about it, it makes complete sense since video eliminates the uncertainty of purchasing a product you’ve never seen before. You may see the object in motion, get a feel of its dimensions (which a photograph may not communicate), and learn how it operates if it has moving components. Furthermore, individuals prefer watching videos to reading product descriptions.
Trend #5: Chatbots As Personal Assistants
We’ve been utilizing chatbots for a few years. However, due to the current utilization of neural networks, AI-powered chatbots will see a resurgence. AI-powered chatbots boost user engagement by presenting users with relevant alternatives. By 2025, their revenue will have increased to $1.25 billion. Chatbots will become more affordable, intelligent, and widely available this year.
Starbucks, for example, allows customers to easily place orders using voice commands. They also inform consumers of the overall amount and also the order’s remaining time.
Trend #6: Subscription Model Expansion
When you provide a membership, the customer is far more inclined to return. Subscription models have proven to be profitable online, and many forward-thinking companies are developing a novel method of converting goods or services to subscriptions that would retain consumers delighted for months or years to come. It is vital to emphasize that subscription success needs a long-term outlook as well as a close eye on the unit economy, technology use, and the transition from “customer support” to “customer success.”
Trend #7: More Payment Options Will Become Available
Currently, the companies offer a variety of payment alternatives, including digital payment systems and cryptocurrency. You must need to get up to date with all Bitcoin News. More of such will appear in order to appeal to each category. Musicoin is for musicians, while Kodak coin is for photographers.
Cryptocurrencies are being accepted by eCommerce retailers. Smartphone makers, on the other hand, are developing digital wallets. This simplifies ecommerce payment operations.
Furthermore, mobile commerce is on the rise. The adoption of such alternative payment mechanisms for mobile-based payments will increase.
Trend #8: Customer Service Across Multiple Channels
Customers, both current and potential, may seek to contact your company for customer service. But how precisely? Some people prefer live chat or phone calls, whilst others favor emails, social networks, or texting. Including chatbot skills in your customer support arsenal may minimize your workload, improve customer satisfaction, and add to a well-rounded customer service experience.
Final Thought - What Does The Future Hold for eCommerce?
As you can see, there are several intriguing developments that eCommerce retailers should be aware of in the current and following years. It’s a good idea to stay on top of how the industry is developing and to embrace the proper technology and trends in the industry that will assist you in expanding your business effectively.
I hope this post has motivated you to plan ahead for the eCommerce trends of 2022. With all of the rivalry out there, owing to the huge firms joining the market, doing everything you can to assure your profitability in 2022 is vital.
Make sure to improve your strategy based on the aforementioned insights and continue to listen to your consumers!