Struggling to drive traffic to your site? Or has your sale declined ever since covid-19 pandemic? If yes! Then fasten your seat belt as you’ll get to know 10 proven best SEO tips to boost your business. We all know that the day coronavirus has hit our lives, everything is uncertain even today!
Every business is in bad shape today, it’s been the worst possible year for every business. But guess what? With best SEO tips you can win as many potential customers and buyers as you want! How cool isn't it? SEO is a powerful technique that can make you zero to hero online in such less time, you’ll be surprised to see the wonders that SEO can help you flourish your business.
10 Best SEO tips in 2021
1 - Website Load Time
2 - Content is king
3 - Keyword Research
4 - Increase Your Click-Through Rate
5 - Long-read Content
6 - Promotion on Social Media
7 - Backlink Portfolio
8 - Link to Other Websites with Relevant Content
9 - Internal Linking
10 - Track SEO Performance
1) Website Load Time
You hate that buffering thing don’t you? Similarly, nobody wants to visit a site which takes forever to load. Keep that in mind that when a visitor comes to your website is looking for fully responsive site with blazing speed.
So, what you can do to provide best user experience on your site? Why it is essential for you to improve user experience of your site well its quite simple poor-quality sites are less likely to rank. And guess what Google’s getting better at determining site quality as well.
Think of it as a house no one wishes to visit that boring concrete color less house right? Just assume your website as hose where you greet every visitor who come by you’ll see some amazing results. Start working on your site today!
2) Content Optimization
No one loves that long lengthy boring content, it is like you’re reading a newspaper or watching black and white TV show!
People often bounce back from such meaningless content. What we can do to keep the readers hooked to the site is to give them quality content which they love to read. So how do you optimize your posts for readability?
The following SEO tips can help increase the readability of your content:
◘ Writing quality content:
First and foremost, your writing ability should be of par excellence. No we are not demanding anything fancy here it’s all about writing content. Think yourself as a person searching for business like yours. What questions might have in his head? Are you able to answer it? Above all compelling delivery and error-free grammar and spelling should be in your checklist always.
◘ Shorter paragraphs:
Go for shorter paragraphs as it will help users read more easily and e will enjoy reading your long post too. A paragraph is a group of related sentences that support one main idea, keep it neat, clean and interesting.
You can’t just keep a post with main reading with lengthy content why because an average person spends just 37 seconds reading a piece of online content Insane right?
You can boost that time significantly by including subheadings that help readers scan content and quickly get a better understanding of what the article is about. But make sure your headers are actually informative.
◘ Bullet points:
Taking a break from paragraphs you need to add bullet points to grab attention of readers no one is interested in content with only paragraphs you need to add more breakpoints in your content. The general rule is if you are listing three or more items, use bullet points.
◘ White space:
Avoid too much text as it can overwhelm visitors and will likely increase your bounce rate. So, what can you do to make it fancier? try breaking up large chunks of text with relevant, supporting media, including photos, videos too add more value to your content.
3) Keyword Research
Ever wondered the word or phrase you type in Google search is what is called keyword use to rank on page 1 on Google Search Result Page (SERP). For keyword research you’ll need to have tools to get the desired results.
It is little effort which can take you forward to your destiny. There are many tools you can use to access keyword data. Some of the most used ones are:
There are many keyword research tools available on the internet however; Keyword Explorer is a versatile, dynamic program which covers nearly every aspect of the process. What Keyword Explorer can do for you?
Well, it can help you brainstorm keywords, build lists and filter them by topic. You can also analyze metrics, click-through rates and other measures of effectiveness, as well as spy on and assess keywords used by your business rivals.
Most popular keyword research tool SEMrush is the best tool for SEO analysis, particularly where it concerns business intelligence. What you can do with SEMrush is let you identify and analyze the keywords your competitors are using.
All you have to do is just enter your competitor’s URL into the SEMrush search bar and you’ll be provided with a list of the keywords they rank for, along with an estimation of the traffic those keywords drive to your site.
There are many SEO tools that can help you to improve your rankings.
4) Increase Your Click-Through Rate
Why are visitors more likely to click on your website? What makes them excited or eager to read your post? It is all about how well you catch a visitor’s attention in the first glimpse!
Drawing attention towards your site is much more important than for how long a visitor stays on your site! So how are you going to do it? Google is super smart, and so is its algorithm. Its motto now is to understand the intention of its users what they expect, what they’re looking for and, more specifically, what search results would best help answer their query.
How to grab the attention of users? Few are the best SEO tips to keep in mind:
◘ Super catchy headline - compel users to click on your site.
◘ Power words - try using power words in your headlines to trigger a response from searchers.
◘ Power of parentheses or brackets in your titles - how well you draw attention is how well you are able to answer their query.
◘ Write a strong Meta description- Meta description is a paragraph that you see below headline, it gives an idea what your content is about and also let you sets your post apart.
5) Long-read Content
Who doesn’t like reading long engaging content? We bet everyone will what keeps a reader hooked to their device screen is what interests them the most. You must go for at least 1000+ word counts to get listed on SERP.
However, writing 2,000+ words for every blog post is not for everyone. It’s not only intensive and time-consuming, but it’s usually not necessary.
Do keep this in mind that it is all about satisfying user intent few search queries are from people looking to read a long blog post. A user might only need a few words or sentences to get their answer.
Before writing content ask yourself what information someone would be looking for if they’re using a keyword that you’re targeting, and start from there.
Don’t forget that it is possible to target multiple types of search queries in one post.
Now that you know how to keep users glued to your site how about refreshing your old content as well?
What to refresh in Old Content?
Writing a long-form blog post, might be a tiring process. How about just expanding an existing page from, say, 1,200 words to 2,000? It is said that the existing content already has authority and an established readership.
It is recommended to start adding more rather than writing from scratch, it can be much simpler to boost an existing post’s performance in the search results by refreshing it with updated information and extra content.
6) Promotion on Social Media
Why waste money to rank higher with paying hundreds of dollars when you can promote your content for free? Social media is one of the best and most affordable places to promote your content and drive more traffic to your site.
Through social media you can reach a massive audience and various interest groups, even people who have never heard of you before. You can turn people into loyal followers with the right engagement tactics, thus ensuring your credibility within your target audience.
For such promotions you need to have improved social media presence, which further serves to strengthen your SEO strategy. Also, it is one of the most essential SEO tips for beginners.
Get started today, be active on social media, promote your content, and encourage your followers or readers to share it with their networks.
7) Backlink Portfolio
Backlinks are hard to get but not impossible, it plays a vital role in getting your site listed to the first page of Google search result. Gather as many as possible to help you reach heights.
No you just do not need every other links but high authority domain links to improve your ranking.
Links are earned, however by writing high-quality content, and outreaching influencer marketing are safe and extremely effective ways to help you cross the line.
What to keep in mind while building a backlinks portfolio?
It is not all about going too hard when promoting content. The key is not only to target the “big hitters.” Smaller sites can offer value too. They’re often more responsive and niche-specific, as well.
Be careful as Google’s now pretty good at recognizing bad links and will ignore them. How do you recognize bad links? Well, low quality links or spam links will hurt your site credibility badly.
8) Link to Other Websites with Relevant Content
Why should I link others' content or post on my site? Is it not going to divert my traffic to someone else's site? Some people think, linking out to relevant and authoritative content pages is bad because it takes people off your page.
You might be wrong; Link building remains a fundamental part of smart search engine optimization strategy. Linking out to tons of high-quality sites and sources, would include your direct competition.
9) Internal Linking
As per its name internal link means linking your post to one of your previous post which you might think is inter-related. Internal linking is yet another important factor that influences your search engine rankings. It will help you optimize and is an essential best SEO tip for beginners. Your internal links help search engines understand the purpose of your pages, it will help deliver in relevant search engine results.
So it’s no wonder that improving your internal linking strategy is among the most effective SEO tips for beginners. However, you should avoid stuffing your posts with internal links, and instead use them naturally throughout the post.
Do make sure your content-heavy pages link out to other relevant pages on your site.
10) Track SEO Performance
Now that you have followed every step it is time to check up your performance. How do you track down your site performance on Google? Google Webmaster tool helps you analyze and provide you a detailed report of your site.
It is recommended to check your site health on a monthly basis at least.
Alisa Ava is a Professional writer. Writing is one of her interests. She adores writing articles on cpr training online, Basic Life Support, cpr training school in nyc.