Prime always thinks of convenience for its customers by offering savings and entertainment in one membership. Prime members can access and enjoy exclusive discounts on their favorite deals from Amazon’s yearly Prime Day, which comes on July 8-11.
In these particular days, customers can enjoy their perks shopping from leading national and small businesses across multiple categories, from fashion and electronics to toys and home accessories.
In this investigation, we will share everything you need to know while shopping at this biggest deal event of the year.
What is Prime Day?
Amazon Prime Day is a special event where Amazon Prime Members get access to some of the biggest discounts and deals of the year across categories of electronics, home goods, fashion, and Amazon devices. Originally offered in 2015 as part of the 20th anniversary of Amazon, it has since grown into a worldwide event held mostly over 2 days in July, with other occasional annual sales throughout the rest of the year.
Just like Black Friday and Cyber Monday, Prime Day has limited-time Lightning Deals, daily sales, and special deals just across the board to its members, which makes it one of the most hyped online shopping events in the world.
Key Insights
Amazon is leveraging generative AI by powering the member shopping experience in its Prime Day summer sales.
Retailers who have the Buy with Prime feature available on their websites will be involved in Prime Day 2025.
Amazon Haul will include offers (deals) on products that are available at a price of below $5 in thousands.
Unlocking Prime Day: AI-Powered Shopping and Epic Deals
Prime members can save money, have convenience, and access entertainment in a single membership. As Amazon celebrates its annual Prime Day event, July 8-11, Prime members will be able to shop great deals on national brand products as well as products offered by small-business sellers across categories, including fashion, electronics, toys, and home. Here is all you need to know about Amazon on its biggest deal day of the year.
Additional notes of the context:
Among the Prime Day shopping features Amazon is launching today using generative AI is Rufus, an AI shopping assistant able to respond to inquiries on Prime Day timing and give recommendations on personalized deals.
Interests allow members to make custom prompts according to their areas of interest, to then allow custom promotion suggestions.
Shopping Guides are also supported by AI to enable Prime members to learn more about product categories and identify the appropriate items at the optimal price point.
Amazon is the digital commerce industry leader in the Digital Commerce 360 Top 2000 Database, ranking No.1 in North American ecommerce sales and No. 3 in worldwide third-party GMV when it comes to online retailers in North America.
When Is Prime Day?
Many shoppers ask, “when is Prime Day?” Amazon has officially confirmed that this year’s event will take place from July 8 at 12:01 a.m. PDT through July 11.
Unlike previous years, which usually ran for just two days, Prime Day 2025 is stretching out to four full days of deals. That means Prime members get double the time to browse and save on millions of products.
One of the big highlights this year is the launch of Today’s Big Deals—special daily discounts that drop at midnight PDT and last only while supplies last. Popular brands like Kiehl's, Levi's, and Samsung are already lined up to be part of these exclusive offers.
Shoppers can look forward to savings of up to 40% on school supplies, plus big markdowns across categories like laptops, fashion, home essentials, beauty, and books. Amazon-owned brands will also offer members discounts of up to 30%.
To make things even better, Amazon is rolling out early Prime Day deals from June 23 through July 6, with a special focus on products from independent sellers. Since more than 60% of Amazon sales come from small and medium-sized businesses, Prime Day is also a major boost for these sellers.
Key Difference Between Big Spring Sale, Big Deals Days, and Prime Day
Key Differences Between Amazon’s Sale Events| Event Name | First Launched | Timing | Who Can Shop | Duration | Key Features | Difference from Prime Day |
|---|
| Big Spring Sale | March 2024 | March (Spring) | Open to all customers | Multi-day | Wide range of seasonal discounts across multiple categories | Not exclusive to Prime members; positioned as Amazon’s first major seasonal push in spring |
| Big Deal Days | October 2023 | October (Fall) | Open to all customers | Multi-day | Fall promotional sale that evolved from 2022’s Early Access holiday event | Not Prime-exclusive; designed as a fall counterpart to Prime Day |
| Prime Day | July 2015 | July (Summer) | Prime members only | 2–4 days | Massive discounts across categories, Lightning Deals, and exclusive member offers | Amazon’s largest, most publicized sale; Prime-exclusive and often sparks competitors’ parallel events |
Does Prime Day change daily sales?
And yes, deals on Prime Day occur every day. Here is what is different about the Prime Day 2025 event compared to previous years: a new themed daily deal drop, on top of top brands, called Today's Big Deals. These are crazy offers only open to Prime members, and they open each day at midnight PDT. Big Deals can be enjoyed today, but they are only available while stocks last.
Frequently Asked Questions (FAQs)
1. What is the history of Prime Day?
Prime Day was launched by Amazon as a way to celebrate and give big deals to Prime members. The first Prime Day event came to life on Amazon’s 20th birthday on July 15, 2015.
2. What will be on sale during Amazon Prime Day?
During Prime Day at Amazon, Prime members worldwide will get exclusive access to millions of deals, featuring some of the year’s lowest prices on a wide selection of products from leading brands.
3. How can I find the best Amazon Prime Day 2025 deals?
Score the latest Prime Day 2025 offers by bookmarking our Amazon Prime Day 2025 guide and subscribing to the Amazon News newsletter, so you don't miss a thing during Prime Day and after.
